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Lucuma Designs Handbags: Where the Rubber Meets the Runway
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Designer Valerie Doehler launches fashion tread handbags made
from recycled rubber tires as part of the Lucuma Fashion Collection.
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Ardmore, PA - January 27, 2005 – Name-brand handbags are must-have accessories every year.
Luis Vuitton, Prada and Donna Karan? Always popular. Michelin, Goodyear and Firestone? Aren’t they
brands of tires?
Indeed, but if Peruvian designer Valerie Doehler continues to succeed, we may see her fashion tread
handbags made from used rubber tires accompanying models down runways all over the world in 2005.
The handcrafted bags, exclusively distributed by Lucuma Designs, are created by shearing sheets of rubber
off of used tires, creating unique shapes from them and finishing with colorful felt.
Doehler sees these handbags like “a recently opened piece of fruit. The rubber is like the skin and the felt
is like the pulp. The material is my starting point. I am interested in taking advantage of it fully. In my
designs, I look for simple and straight lines. Also, I look for contrasts of materials and textures, synthesized
forms, comfort and durability.”
The handbags are even better for the environment than they are for the wardrobe, and this Earth-friendliness is
lovingly woven into the designs. Doehler elaborates “Respect for the Earth drives my designs. I hope my bags will
serve as an inspirational example of how we can transform discarded materials into useful works of beauty.”
Additionally, a home accents line is expected to debut this year, with designing partner Sebastian Bravo’s new
recycled rubber plant pots, coasters, trivets, baskets and trays.
These handbags and recycled accessories from the Lucuma Fashion wholesale collection will debut at the New York
International Gift Fair Jan 30th - Feb 3rd 2005 (NY Newest at Pier 94, Booth #47048). All of Lucuma's handbags are also available
to retail customers. For additional information
or pictures visit www.lucumafashion.com or contact Alessandra Bravo at 1-877-858-2862.
About Lucuma Designs: Since 1998, Lucuma Designs has promoted the best of Peruvian folk art and fine craftsmanship
while helping artists and small producers improve their livelihoods and keeping traditions alive. Lucuma Designs
is a proud member and supporter of the Fair Trade Federation, a non-profit association of businesses helping
disadvantaged producers all over the world through sustainable business practices. Lucuma collaborates with a network
of about 20 family workshops and small producers, reaching over 200 artists throughout Peru. Lucuma and Lucuma Designs
are trademarks of Lucuma Designs in the United States and/or other countries. All other names are trademarks or
registered trademarks of their respective companies.
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