Are you participating in Small Business Saturday this year? This year the annual campaign is on November 25. This event was founded by American Express in 2010 and has become a popular way to bring bring attention and sales to local independent businesses during the holiday season. Below are some simple steps you can take to help get you prepared.
- Let people know you're participating. Create signage letting your customers know about Small Business Saturday or let American Express create them for you in just a couple of minutes. All you need to do is input a tiny bit of information and they create a whole set of signage for your store, webesite and social media similar to the banner above.
- Don't forget to use hashtags. The official hashtags for Small Business Saturday are #ShopSmall and #SmallBizSat don't forget to use them when posting to social media to help get you noticed.